Advice for Affiliates

As a therapist, you know that finding the right office space for your private practice is critically important. Your office location can be crucial to attracting and retaining clients and to your quality of life—after all, you will be spending a large part of your time there. Equally important, the interior environment you create in an office establishes the overall vibe for your practice—it needs to feel safe, secure, and welcoming for clients. 

As you prepare to search for office space for your practice, we recommend taking some time to ensure you have a good sense of your client base, location needs, monthly budget, and the type of lease you’re looking for. Here are four questions we’ve found it helpful to consider (or re-consider, as the case may be) as you prepare to start looking at properties. 

1. Who Are Your Target Clients?

Defining your client base will help bring your office location requirements into focus. Who are you looking to serve and where are they located? Do you specialize in practicing with a specific population group? For example, do you envision working middays with office professionals on their lunch breaks, or are you hoping to serve children for after-school counseling sessions? If you’re doing individual sessions with office workers during the day, you might look at properties in downtown areas that have a concentrated number of professionals, whereas therapists working with children or adolescents may consider locations close to schools or related health services to maximize cross-references and convenience for the child and guardian alike. 

Do your best to meet your clients where they are and when it’s convenient for them—but, obviously, within the parameters of your own work style and preferences—for example, you may or may not mind a longer commute. This is, after all, one of the advantages of running your own business. 

 

2. How Much Rent Can You Afford?

As you can imagine in this real estate market, for most private practice therapists, rent is one of the largest items on their monthly budgets—if not the largest. There’s no fixed number for what percentage of business income your rent should be. Most financial guidelines suggest spending anywhere from 2 to 20 percent of your total practice income on rent, with the majority falling in the 5 to 10 percent range. If you are new to owning a small business and don’t yet have at least a year’s worth of data to determine your annual revenue, we recommend being conservative with your projected figures. 

Five to ten percent of your revenue is still likely to be a large range. So how much rent can you truly afford? 

There are multiple factors that affect rent prices and some of these factors may be more or less important to you based on your target demographic and how you want to work. For example, if you’re conducting most of your therapy sessions online, geographical features might be less important than, say, noise control. Clinicians practicing somatic therapies or play therapy may need more space for equipment, for instance, while other therapists may value a window over more square footage. Some considerations include: 

  • Urban or rural location
  • Type and size of building
  • Square footage of office 
  • High-traffic area and/or easy to find
  • Easily accessible by public transportation
  • Ample parking
  • Services available nearby, including potential competition
  • Secure, reliable internet access (especially for those practicing telehealth) 
  • Noise/privacy levels 
  • Accessibility
  • Maintenance and repairs 
  • Windows and lighting

We have found that it’s helpful rank your priorities for office space from one to ten, with the top three or so being must-haves. 

From there, you can determine what your bare minimum requirements are for office space and what you would be willing to splurge on. Would the more expensive rent benefit your business in a tangible way? Whichever percentage you settle on within the suggested range, set it firmly in your mind before you start visiting properties, and stick to your budget.

 

3. What Type of Office Lease is Right For You?

There are three main types of lease contracts in commercial real estate: full service (landlord pays for all expenses); net (tenant pays the rent and a portion of taxes, insurance, and maintenance fees); and triple net (tenant pays the rent and all of the taxes, insurance, and maintenance of the property). 

If some of the fees are paid in a net contract, you’ll want to understand exactly which ones are included in the rental price, including expenses for common areas (such as the parking lot, building lighting, and property landscaping). Remember to adjust your budget accordingly if you have taxes, utilities, insurance, and cleaning/maintenance as separate expense categories.  

In addition to these types of office leases, you may also be able to find subletting options or flexible terms, such as a monthly, six-month, or yearly lease. Perhaps you can share an office with another professional whose work hours are different than yours. And your landlord may be willing to negotiate their asking price, especially if you are entering into an extended lease. If you can be creative within the lease contract, it may save you money in the long run. 

 

4. What Interior Factors Create the Right Environment?

Unlike some small businesses, the layout and interior design of an office rented for therapy use is critical. We all know that physical environment affects our emotions and behavior. When a client feels comfortable, relaxed, and safe in a therapy office, it builds therapeutic rapport and enhances self-disclosure. 

When scouting offices, occupy the space under consideration and imagine a therapy session taking place there. Is the space inviting as is? Are the walls thick and the doors solid to satisfy privacy concerns? Who controls the temperature? Is it quiet? Is the lighting warm and adjustable? 

Consider which elements in the office you are allowed to change and whether or not you want to spend the time and money to make those changes yourself. Can you paint the walls, hang artwork, and so forth to create a comfortable environment? Is the office semi-furnished? How much will furniture and other design elements add to your costs? What do you need to add to effectively soundproof the room? 

You can promote positive interaction with your clients through office modifications that follow healthcare design principles, such as clutter-free, light-filled spaces with greenery and soft seating. And don’t be shy about displaying your credentials: a study in the Journal of Environmental Psychology (Devlin, 2009) showed people rate mental health practitioners most favorably when they have more diplomas on the wall. 

Another thing we have found it useful to keep in mind is your client’s experience with the entire building location, from the first step of their visit to their last. Can they easily find a parking spot or bike rack? Is there a security system in place? Are accessibility aids incorporated throughout the building? Is the waiting room clean and well-maintained? Who are your neighbors? Is the bathroom centrally located? When you thoughtfully consider how your client will feel throughout each moment of their therapy session, your private practice is more likely to have positive therapist-client interactions and an advantageous retention rate, which will be reflected in your bottom line.  

This Health Affiliates Maine blog post is another in our series on Managing Your Private Practice, where we explore how to successfully run your private practice as a mental health clinician. Previous articles covered how to market your private practice [link to https://www.healthaffiliatesmaine.com/how-to-market-a-private-practice/], create office policies [link to https://www.healthaffiliatesmaine.com/writing-policies/], and billing and finances [link to https://www.healthaffiliatesmaine.com/managing-your-private-practice-finances/].

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In this blog series, “Managing Your Private Practice,” we look at how to successfully run your private practice as a mental health professional. We started the series with a dive into how to market your private practice. Now, let’s look at a critical yet sometimes overlooked element in owning a business: policy writing.

Written policy forms are an essential component for any successful business. Therapists have an additional responsibility when it comes to paperwork: you need to ensure your bases are covered when it comes to legal, ethical, and HIPAA compliance. Fortunately, Health Affiliates Maine is here to help clinicians when it comes to compliance and current regulations.

How to Write Effective Office Policies

How a counselor runs their private practice varies from person to person. Regardless of your office size or structure, there are several office policies we advise all practices to put in writing. While some behavioral health practitioners with staff develop internal policies specific to issues such as dress code and social media, we’ll focus on advice for external office policies here—the policies your clients will see and review. Here are some guidelines for how to write effective office policies.

Office Policies Reflect Your Practice’s Core Values

When you give clients forms to fill out, it’s not only important to ensure they are clearly written in simple, easy-to-understand language, it’s also essential to make sure the forms reflect your private practice’s core values. For example, if you value inclusion and diversity, you might want to create or modify an existing form or template to include options for preferred pronouns. Remember, while filling out paperwork such as an authorization to release information, intake, insurance, and informed consent forms, as well as signing office policies, your client is getting an impression of your business.

Get Feedback

Whether you consult a colleague, a mentor, or a trusted office assistant, getting feedback from others is invaluable. Outside perspectives allow others to see things you may be too “inside” your own practice to notice, and others may also have more experience around which areas of the practice need or could use written policies to make the office run more smoothly.

So, by all means, ask a friend or colleague to review the packet of forms you’ve created and get their impression. Ask:

  • Was there enough space to write your answers?
  • Is it easy to follow?
  • Are there areas of unnecessary repetition?
  • Did you find any typos?
  • How could this be simplified?
  • Which changes or additions would you make, if any?
  • Am I missing something obvious and important? (We all do this!)

While involving others in policy writing and reviewing takes more time, the final outcome of a collaborative process ultimately makes for smoother operations and happier clients. If that’s hard to add to your to-do list, consider reframing the time investment as optimizing your client’s care.

Strive for Clarity

Setting clear policies in writing is a bit like setting clear boundaries: it helps everyone know what to expect. Clear is kind.
Make it part of your therapy practice to include office policies in a new client’s paperwork and reshare annually or when policies change. Successful practitioners have standardized forms and make use of a secure, organized paper filing and recordkeeping system.

At the same time, don’t assume clients will read through all the forms. During your first session, discuss your office policies briefly. This helps ensure that expectations are clear and understood, and it contributes to building trust in the professional relationship you’re developing.

Which Office Policies Do I Need in Private Practice?

Which office policies you include in client packets are somewhat unique to the practice you run. In general, we advise therapists to develop written office policies around cancellations, fees, social media, and—important in Maine—weather. (Keep in mind office policies are separate from other paperwork you should require from clients, including intake, insurance or billing, authorization to release information, and informed consent forms.)

Cancellations and missed appointments: Life’s little mix-ups happen. But as a counselor in private practice, missed appointments can disrupt the treatment process and therefore adversely affect your income and business—particularly if they are a chronic, recurring issue. Craft a clear understanding with your clients in writing about what happens when you or they need to cancel, in addition to missed appointments.

Fees: Practitioners may accept all or some insurance, self-pay, and/or having slide scale fees. However you structure payment, be clear and upfront with clients about how (and when) you charge and collect fees in your practice. Include your fee structure with a written policy on payment and collections in every client package, regardless of whether they currently have insurance; and, of course, all practitioners should be up to date on the new GFE (Good Faith Estimate) law, which requires providers to give patients who either do not have or are not using insurance a written estimate for non-emergency procedures. (Find more information on GFE requirements here.)

Social media: Use of social media is prevalent in our country, so therapy practices in particular need policies on the use of Facebook, Instagram, TikTok, and the like. Set clear boundaries on how you or anyone in your practice orbit may communicate with prospective and current clients online, keeping in mind that some clients may have differing preferences around privacy. And, while we’re focusing this blog on external office policies, if you have an office assistant or other staff, we strongly encourage you to set an internal social-media policy for staff. And, finally, check with your licensing board and code of ethics to see what is required regarding confidentiality and social media use.

Weather: Maine knows snow days! Develop a written office policy on what happens in the event of inclement weather, letting clients know how you will get ahold of them or how they can check in with your office to see if it is open. Will you call them or text them? Should they check your practice’s website if the weather forecast looks questionable? While it may seem a small matter, this office policy will help eliminate confusion and smooth operations in the long term.

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In this new series, “Managing Your Private Practice,” we’ll look at various things you can do to keep your private mental health practice thriving. Topics will include marketing and business skills, finances and taxes, writing policies, and liability and insurance issues. We’ll also explore more therapist-specific interests, such as how to balance the clinical and business aspects of being in private practice.

To start, let’s look at an essential part of attracting clients: how to market your private practice.

But before we get to a numbered list of specific marketing tactics, let’s look at the underlying idea that should guide your marketing strategy:

Marketing is all about relationships.

To market your practice effectively, you need to develop and follow a strategy to build relationships and make yourself known with potential patients, in the community, and among reliable referral sources.

If you’re new to private practice, you may find yourself spending more time establishing your referral network and getting your name out there; and if you’ve been in private practice for a while, you already know that these are areas that needs ongoing attention. Considering the effort you’ve put in to build your practice, it’s worth reassessing your marketing strategy every few months to determine if it’s still working for you, and, if it isn’t, tweaking and revising your strategy to ensure that it’s generating the clients and business you envision.

Okay—on to the numbered list!

How to Market Your Therapy Practice

To achieve your business goals, you must present yourself consistently—across all marketing channels and in-person events—as a skilled and accessible mental health professional while also communicating in a way that is authentic to your beliefs, your values, and your therapeutic approach. By developing and understanding what drives your practice, you can keep your marketing in line with your values and avoid sounding disingenuous.

1. Set core values. Core values are your fundamental beliefs, and it can be extremely helpful to formalize them in writing. Your core values are what guide decisions and behaviors, and when captured in a formal document, they can help you understand how to navigate your business accordingly. Is there a set of values that is especially meaningful to you?

Take some time to brainstorm a list of three to five core values that light a spark in you. Think about words like service, collaboration, growth, understanding, resilience, care, and what they mean to you and your practice. Once you get a handle on your core values, use them as a jumping-off point to compose a mission statement for your practice. You don’t necessarily need to post your mission statement or core values externally, but they can serve as a guide for how you do business and how you wish to be perceived by your clients and in your community.   

2. Create a digital presence. Many people find a therapist by searching online. They tend to compare mental health providers listed on their insurance company’s approved providers list with word-of-mouth recommendations, online references, and therapists’ websites and profiles on reliable databases, such as Psychology Today, goodtherapy.org, and our own Health Affiliates Maine list.

To maximize your approachability and searchability, curate your digital presence with care, and be sure your profile can be found in multiple online locations. That’s worth repeating: Post your profile in as many locations as possible! Some examples: create a simple website; consider writing a blog, vlog, or podcast; create (and maintain!) a practice profile on social media; and list yourself on professional databases. Learn more about all of these marketing options in our blog here.

In crafting your marketing content, it can be inspiring to look around and find examples you enjoy from among your peers. When you sit down to write your own content, choose your words carefully. Use your core values to inform your online voice and messaging. Consider carefully who your prospective clients are and what might resonate with them. Ask yourself, “What unique benefits do I bring my clients?” and “Would I want to engage with this therapist if I read this?”

3. Speak and teach. Libraries, adult education programs, businesses, and local community centers are wonderful venues for you to speak and teach on the topics you are most passionate about. These classes, lectures, and workshops can help get your name out into the community as an expert—and could connect you with individuals who might need your counseling services, either now or in the future.

4. Print business cards. While it may be tempting to skip this step in our increasingly digital world, this inexpensive, simple paper artifact makes it easy for potential clients to retrieve your name and contact you.

5. Learn from others. Networking with professionals from other therapy practices is a wonderful way to compare notes and share insights and information with your peers. (It’s also a great stress reliever!) Learn what’s working—and what isn’t—across practices that are similar to yours. And just as you can learn from your colleagues, they can learn from your experiences as you develop your private practice—the ultimate collegial win-win!

HAM Affiliates frequently remark that the group trainings and monthly supervision sessions are among the most-valued benefits of going into private practice with Health Affiliates Maine. Collaboration builds support for everyone involved.

 

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For independently licensed mental health professionals who own their practices, time management is an essential skill. You are juggling your caseload, your schedule, attentive care to your clients, and running your own business. Not to mention personal and family responsibilities – your plate is full.

To avoid overwhelm and the feeling that you just can’t get everything done, consider trying a few things to help with overall time management. Remember back in December when we talked about the issues with multi-tasking? Well, we’re revisiting the topic in order to help you strengthen your own time management talents.

Focusing on a single task at a time is a more effective time management skill because multitasking is distracting, slows you down, impairs executive function, and makes you make more mistakes. Some studies estimate that when you attempt to multitask, you actually end up taking 40 percent longer to finish the project than you would have taken if you’d given it your complete attention.

What to manage your time more effectively? Try to avoid:

  • Bouncing from one device to another; it’s just as distracting as bouncing from one task to another. Avoid spending time on multiple devices at once (aka media multitasking).
  • Constantly checking your phone or email.
  • Interrupting others who are in focused activities.

Instead, try this:

  • Self-regulate to purposefully avoid multitasking.
  • Time blocking – a powerful way to maintain control over your schedule by blocking off time on your calendar each day for specific tasks
  • Turn off electronic devices.
  • When interrupted, finish what you started first, if you can.
  • Silence online notifications. These are mini distractions!
  • Engage in single-tasking as much as possible.
  • Say no sometimes – it’s okay; we all take on too much at times.
  • Give others your full attention.
  • Model the behavior you wish to see.
  • Encourage and make time for mindfulness and mental wellness.
  • “Chunk” (single-task) your time, setting aside 25 minutes to two hours for each activity.

Is all Multitasking Bad for You?

While the research is pretty clear that multitasking isn’t healthy for you, there is some nuance in the study results. Not all tasks require our complete concentration and focus. We can, for example, fairly effectively sing and take a shower at the same time.

The human mind is “evolutionarily scripted for monotasking,” writes psychologist Jeff Comer, Psy.D. As tasks increase in complexity (and thus need more of our cognitive skills available), our ability to be efficient decreases when we multitask. So next time you are inclined to “get more done” and, say, text and write a paper, or finish up that email while you’re listening to a Zoom call? Think again. There is a real cost to your productivity and performance.

A Healthier Approach to Time Management

To complete a task, we must set a goal, identify the information we need to achieve it, and disregard irrelevant distractions. When we invite irrelevant distractions by attempting to focus on more than one task at once, we take away from our ability to complete the tasks. Over time, this behavior leads to more distraction. Research is ongoing to determine the long-term effects of multitasking on our brain function. For now, we know that studies show there are short-term negative consequences. To combat the erosion of concentration and focus that multitasking can produce, we can develop stronger mindfulness habits and engage in single-tasking.

Perhaps it’s worth pulling back and considering why we invest in time management techniques in the first place. As Anne Helen Petersen recently asked in her article, “The Diminishing Returns of Calendar Culture,” what would happen if we decouple time management and optimization from our ideas of “success” altogether?

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As a compassionate behavioral and mental health care provider, you incorporate many modalities to treat your clients. For those clients seeking recovery from addiction or substance use, one lesser-known, relatively new model is Motivational Interviewing (MI). Developed in the early 1980s, MI requires an approach based on collaboration, understanding, and empathy. 

What is Motivational Interviewing?
Motivational Interviewing (MI) is a technique commonly used in the treatment of clients with addiction or substance use. This style of treatment can be thought of as an evidence-based conversation that truly encourages behavior change from within and guides clients toward a specific end goal (in this case recovery from addition). 

Motivational Interviewing is highly collaborative. Through approachable dialogue, the client is encouraged to explore their desire for change, receiving kindness, compassion, and acceptance both from their counselor and from themselves. 

This style of treatment is not meant to manipulate, coerce, or “get people to change” as in an intervention. Motivational Interviewing is an on-going conversation between clinician and client that takes time, practice, and the client’s own self-awareness.

Essential Processes of Motivational Interviewing
There are four main processes to successful Motivational Interviewing or “keeping the conversation going.” During the “conversation” (Motivational Interviewing treatment), the clinician must always be: 

  • Engaging. The foundation to MI: actively listening, reflecting on, and affirming a client’s experience and perspective. 
  • Focusing. Steering dialogue toward the end goal of positive change.
  • Evoking. Helping clients build on their “why.”
  • Planning. The “how” to the process of change for a client.

Signs Motivational Interviewing May Benefit a Client 
Although not an exhaustive list, a client may benefit from MI if the following is present:

  • Ambivalence: having mixed feelings about change
  • Low confidence: doubting their ability to change
  • Apathy: low desire or uncertain if they want to change 

Is this tool aligned with my treatment style and will it be beneficial to my clients?
Be honest with yourself if this tool may be right for you, your clients, and your practice. Not every clinician or behavioral health provider is a good fit for motivational interviewing, just like not every client will be a good fit for this type of treatment.

The following are important characteristics in clinicians for the success of Motivational Interviewing:

  • Partnership and collaboration. Clinicians guide toward change, not force it.
  • Acceptance. Clinicians are non-judgmental and actively seek to understand their client’s perspective and life experiences. 
  • Compassion. Clinicians express unending empathy and promote their client’s wellbeing in a selfless way.
  • Patience and understanding. Clinicians actively listen, ask meaningful questions, and provide affirmations to build up client confidence

Behavioral and mental health providers should consider if Motivational Interviewing would be an impactful approach for those clients who are willing and wanting to change. It is proven to be a successful, client-centered approach to encouraging change, promoting resilience, and building confidence particularly in those seeking recovery. 

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Your mental and emotional health directly affects your ability to provide quality care to your clients. Healthcare professionals in various industries—and mostly due to factors of the coronavirus pandemic—are feeling guilt, shame and exhaustion, all symptoms of burnout. But are you experiencing something more complicated?

What is Burnout?

First, let’s discuss what burnout is. Burnout is a non-medical diagnosis characterized as a specific type of work-related stress. Burnout causes physical or emotional exhaustion (or both) that typically includes a feeling that you’ve lost your personal identity and sense of accomplishment.
Experts don’t know the cause of burnout, but some believe that depression and other individual factors may be involved.

Signs of Burnout

One person may experience burnout entirely differently from another. Take a few moments to consider these work scenarios to see if you’re experiencing burnout:

  • You feel pessimistic, critical and/or irritable
  • You feel unmotivated, easily distracted, and less productive
  • You don’t feel satisfied by your achievements or your work
  • Your sleep habits have changed (extreme fatigue, insomnia, sleep disturbances)
  • You’re experiencing headaches, stomach aches or other physical ailments
  • You’re using food, drugs or alcohol to feel better or to not feel at all
  • You no longer have energy for the people or things you enjoy

Possible Reasons You May Experience Burnout

Again, reasons of burnout will be different for each individual. Common factors include:

  • Lack of support
  • Unclear job expectations
  • Toxic or dysfunctional workplace environment
  • Lack of work/life balance

You may also be experiencing a heavy workload, excessive or long hours, or having little control over your work or schedule. Unfortunately, if you work in a helping profession, you may be more susceptible to burnout. If you suspect burnout, discuss your feelings and possible options with your supervisor or an HR resource.

You can also seek the advice of a healthcare professional to help address and alleviate any physical or emotional effects that are troubling you. Without intervention, burnout could lead to excessive stress, sleep issues, substance misuse, high blood pressure and higher risk of other health-related conditions.

Identifying with typical job burnout may not be sufficient for those in the helping professions, particularly in the years of the COVID-19 pandemic. This is where moral injury is increasingly getting brought into the conversation.

What is Moral Injury?

Moral injury involves the stressful social, psychological, and/or spiritual effects of having witnessed or participated in behaviors that go against a person’s core beliefs and values.

The term was developed in the 1990s to describe the moral conflicts military professionals were feeling after returning from war zones. Later, it was used to describe healthcare professionals facing similar distressing environments.

In a healthcare setting, burnout is described as a type of “chronic work stress” while moral injury is explained as the “suffering that occurs in response to moral adversity.” Having our beliefs or ethics repeatedly dishonored at our workplace can create undue psychological injury including disrupting how we feel about our individual selves and how we show up in the world.

What does moral injury look like in the helping professions?

Moral injury can occur in any profession but is on the rise in the healthcare industry. Here are some examples of what that may look like:

Feeling a sense of responsibility to make decisions that entail conflicting morals, ethics and values. For example, taking on more clients to meet the needs of your community, despite the caseload size exceeding your typical self-care standard.

Doing something that goes against your beliefs (referred to as an act of commission). Behavioral health care workers may be faced with situations where they need to decide how best to prioritize clients in need of a session (e.g., which clients receive less/more frequent sessions and how to best use limited time when multiple clients need help or when many are waiting for services).

Failing to do something in line with your beliefs (referred to as an act of omission). Moral injury can also develop in behavioral health care workers when they feel unable to provide the type of care requested by the client (e.g., in person session) for sake of their own safety or their families.

Witnessing or learning about an act that goes against your ethics and beliefs.Some may feel guilt and shame because they felt numb in the face of suffering and death. Behavioral health care workers may also witness what they perceive to be unjustifiable or unfair acts or policies that they feel powerless to confront.

Experiencing betrayal by someone you trust. A person who experiences betrayal may also feel anger, resentment, and/or diminished confidence in peers, leaders or organizations.

In behavioral health and mental health professions specifically, moral injury is a common occurrence. However, neither moral injury nor burnout is the fault of an individual, and self-care alone will not eliminate them. If you’re experiencing or have experienced moral injury, consider the following:

  • If you don’t already, attend therapy sessions regularly
  • Connect with colleagues who feel or have felt similarly
  • Take the time to self-reflect often (journal, prayer, meditation, etc.)
  • Stay connected to your true self, beliefs and values
  • Align your personal values with your business’ values
  • If you’re not self-employed, look for a workplace that prioritizes care over quotas and encourages a work/life balance

Clinicians, therapists, and other behavioral health workers are in their line of work because they truly want to help others—but remember that being an impactful, successful, and respected healthcare professional doesn’t need to come at a personal cost.

Self-care for moral injury can be particularly challenging for people working in behavioral health care given that those in the field strongly value caring for others and may prioritize the needs of others over their own. It is often only in conversations with others that we can hear a different, more helpful way to think about or make meaning from morally distressing situations.

On the positive side, there is also evidence that indicates after potentially morally injurious experiences some people develop a redefined meaning in life and, with time and support, begin to incorporate the experience into growth or helping others. Further, some develop new insights about how to help the systems in which they work or that can help them grow in their own work or lives.

Behavioral health care workers, their colleagues, and leaders can use strategies to take care of themselves and each other both during and after potential morally injurious situations, to support recovery and growth.

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Thinking about opening your own private practice? Way to go! Health Affiliates Maine is proud to help behavioral health professionals as they venture into entrepreneurship, making that potentially overwhelming experience a little easier to navigate.

Signs You’re Ready to Run Your Own Business

Entrepreneurship is not for the faint of heart. However, odds are that if you’ve been thinking about it, you know deep down that you can do this! Here are some signs to look out for when considering if the time is right to strike out on your own:

  • You can think of better, more efficient ways of doing things
  • Your values no longer align with your employer’s or company’s values
  • You feel limited at your current position
  • You want more freedom and flexibility in your lifestyle
  • There’s a strong market or need for your unique services and abilities
  • You’ve outlined or thought about a business plan
  • You have support or know where to find it, such as creating a network of colleagues
  • You believe in yourself and are excited by the idea of owning your own business

Characteristics of an Entrepreneur

Although not everyone wants to run their own business (and that’s okay!), there also isn’t only “one type” of person who would be successful at it. Here’s a list of a few common attributes in entrepreneurs:

  • You’re passionate
  • You’re independent
  • You’re organized
  • You’re not risk-averse
  • You’re resilient
  • You’re not afraid to go it alone or ask for help

If you don’t immediately identify with any of those characteristics, it doesn’t mean that you couldn’t run your own practice if you wanted to. We suggest taking time to reflect inward on why you want your own business, what you would offer and how you would start taking steps to get there.

Feeling ready to open your own private practice? Take a look at five ways you can market your new business. Marketing yourself and your business may sound unnecessary (you already have clients!) but it’s important for maintaining your professional relationships, attracting potential clients, and keeping your new business relevant.

How Not to Become Overwhelmed When Starting a Business

We won’t lie—your private practice won’t happen overnight, and you’ll likely face challenges and hard decisions along the way. When you feel overwhelmed or stressed, try the following:

  • Take a walk or do an exercise workout
  • Try yoga or mediation to calm your nervous system
  • Turn on “do not disturb” on all your devices to limit distractions
  • Consider reaching out to someone in your network for advice or support
  • Mark a day on your calendar that’s just for you (take yourself out to lunch, do errands, go shopping, go the spa, anything to distract yourself from overwhelm and allow yourself to reset)

When running your own private practice, there will be days when you’re firing on all cylinders and other days when you may question your business decisions. Both are normal and a part of being an entrepreneur! Take a few moments to remember your why. Why did you leave your previous employer? Why did you want to be your own boss? Why did you decide to serve clients your way? These answers will remind you of the vision you have for your private practice and will re-inspire you.

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Running your own practice allows you to determine your caseload, clients, and your schedule so that your business aligns with your principles. However, if you’ve had your private practice for a while (or even if you’re just starting out) you may have experienced seasons of isolation or loneliness.

Being a solo entrepreneur has its advantages, but having workplace relationships can offer needed support, camaraderie, and guidance. We know you can go it alone, but you don’t have to for your practice to be successful! Consider our advice on building your community:

Attend trainings, workshops, and other CE opportunities. They will keep you learning and up to date with best practice standards and clinical intervention methods which will benefit your practice. They will also connect you with other mental health professionals that you can bounce thoughts and ideas off with.

Join professional organizations from local, regional, and national chapters. Reach out to small business owners via email, connect with mental health professionals with a similar niche and network during events. Don’t be afraid to make and maintain connections.

Offer consulting services to local businesses and organizations. Think employeeworkshops on interpersonal communications or HR topics such as diversity and inclusion among peers. This will grow your public speaking skills, grow your business, and expand your network and opportunities for referrals.

Submit advice to a local publication or website. Perhaps there’s an expert’s section where readers submit questions looking for professional advice or maybe it’s a monthly column with a guest speaker. Think of the audience of the publication and offer a proposed article that would benefit them.

Teach a class or workshop at a childcare center, community college or corporate event. Important and common topics are stress management, establishing boundaries, and effective communication.

Lean on one another and use colleagues for support. If there’s an individual needing help, but at the moment you are unable to take on new clients, refer them to another in your network. And let them do the same for you!

You started your private practice to serve clients your way. But when you have a community of colleagues lifting you up, your wellbeing, your clients, and your practice will thrive.

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We know that your time is important to you, but are you using it to your advantage? When running your own practice, it’s easy to let time—and your ability to leverage it—get the better of you. To keep your business running smoothly, your clients’ appointments scheduled, and all your paperwork submitted on time, you need to incorporate a time management strategy.

Scheduling. Schedule your week so that each day has an equal (or nearly equal) amount of tasks and appointments that you can commit to. It’s also not realistic to schedule every hour of your work day to be productive. Plan some time each day for distractions, breaks, or small moments of whatever brings you joy. These moments of “non-productivity” can oftentimes be moments of great inspiration and renewal.

Boundaries. Although you want to “do it all” and often try, the effort most likely leaves you feeling defeated, stressed, and uninspired. In order to do your best work and serve the clients who depend on us, it’s necessary to work on creating boundaries. Create office hours and stick to them. Resist answering emails or phone calls immediately (and certainly not if you’re on vacation!). When you respect your time, others will too. 

Chunking or Grouping. It may be a silly name, but chunking or grouping is simply putting all of your tasks together by type of task or project. Then dedicate chunks of time on your calendar to work on that specific set of tasks. This helps to eliminate the dreaded multi-tasking that we all try to do (but which never truly works).

Incorporating self-care. Let’s nip this in the bud now—self-care isn’t selfish and it doesn’t “take up time.” Incorporating self-care into your schedule helps to create a work-life balance, clear your mind or make you feel better, which all ultimately helps you work more effectively and to a higher standard.

Task prioritization. During those times where it seems like you have a thousand things to do and not enough time to do them, task prioritization is the answer. There are several different methods out there, so finding which one works best for you may take some trial and error.

The ABCDE method is simple yet effective. Make a list of all your tasks and responsibilities. Then sort them using the parameters below. You can use this method for daily, weekly and monthly tasks.

  • A – highest priority tasks
  • B – medium priority tasks
  • C – low priority tasks
  • D – delegate tasks to another person
  • E – eliminate task

The GTD or “Getting Things Done” method is slightly more complex but worth the effort. After you have established all of your tasks, you then sort them using a “decision tree” to put them in their proper place.

With each task, ask yourself:

  • Is this task actionable?
    • No? Throw in the trash or file for later if it’s a reference or a resource
    • Yes? Determine which “pile” it should belong in.
      • Right away: If you can complete the task in under two minutes
      • Waiting for: if you’ve delegated the task to someone else
      • Next action: if you don’t have to finish actions with multiple tasks right away
      • Calendar: if your task has a deadline, always add it to the calendar

 

It may take a while to figure out which tools work best for you, but when it comes to running your own practice, efficient tools of time management are the secret key. As you manage your time within your business, remember that it’s all about balance and growth. Recognize what works for you today and realize that it may change as your business changes.

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As a nation and throughout Maine communities, there is an ever-increasing need for mental health services. To continue providing quality care during the pandemic, many clinicians, agencies, and mental health workers quickly pivoted from their normal day-to-day operations to include an underused technology—telehealth. The following are three benefits of telehealth services to consider in order to better reach your clients and grow your practice.

Access. If patients have access to a phone, computer and/or WiFi internet, telehealth services may be a great option for continuity of care. Clients who live in a rural setting, don’t have reliable transportation, or have limited mobility, can utilize telehealth right from the comfort of their home without the need or cost to travel. Telehealth sessions may also offer more availability when scheduling, and provide access to health care for those who may be vulnerable to isolation.

Flexibility. Telehealth offers flexibility for both patients and clinicians. With remote and hybrid learning options becoming more prevalent at schools, telehealth may assist those with childcare challenges. With work-from-home policies becoming more popular among organizations, patients and clinicians may be able to schedule their sessions during a part of the day where they couldn’t before. Telehealth services may also be convenient during inclement weather and reaching those with emergency healthcare needs.

Savings. Providing telehealth services to your patients can save time and money. Patients will save money on transportation, childcare costs, and potential health insurance costs and will save time commuting and waiting in the office. As a clinician, you may realize these same benefits, in addition to lower overhead costs, patient retention/new clients, and the ability to be productive in other areas of your practice’s growth.

To get started with telehealth options in your practice, it’s important to consider the following:

  • Find a HIPAA compliant platform. A free, HIPAA-compliant option that we often recommend is Doxy.me. There is also a list available here, with popular options including certain subscriptions from Zoom, Skype for Business, Webex and Microsoft teams.
  • Establish a BAA (business associate agreement) with your chosen platform vendor. This agreement describes each party’s responsibilities and safeguards used and can enable and ensure HIPAA compliancy.
  • Private space. Make sure you and your clients have a safe, private place to conduct your session.
  • Secure network. It’s best to ensure that your internet connection is private and secure and you’re able to use encryption where possible.
  • Informed Consent Form. You may already use this form at your practice, but it’s wise to include specific instructions, guidelines, and boundaries regarding telehealth.

Providing telehealth services may seem daunting for some clinicians because of lack of technical familiarity, concern regarding quality of clinical care with telehealth versus in- person sessions, or simply being overwhelmed with where to begin. It’s important to note that each clinician and client relationship is unique, and some patients may or may not like this method of providing care. Telehealth is not meant to replace in-person sessions, rather supplement an already existing method of care.

At Health Affiliates Maine, it’s part of our mission to expand access to health care and increase the quality of life for all Mainers. Although not a requirement for affiliation, many of our affiliates are finding that offering telehealth services has greatly impacted their practice in a profound way.

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